As Google constantly changes their algorithms, website owners find themselves trying to produce SEO that is acceptable by the search engines. This can cause people who are not familiar with white hat marketing techniques to be looking for honest ways to increase their traffic while appeasing Google.
The idea of natural linking is to combine a mixture of inbound links with good quality content written so that everything you do looks like it is coming from natural sources. The more variety you use the better it looks.
For instance, : If you have old spammy content on your blog posts, then you need to remove it. I know this sounds like a waste of time but believe me when I say, if you do not go through your old posts from a year or so ago then Google will continue to penalize your website. They want fresh natural flowing links and there is no getting around that if you want to rank your website.
The old style of SEO backlinking no longer works and the search engines do not want to see any content like this anymore.
What Is A Diversified Link Profile?
Now we know what a natural looking link profile is, we also need a diversified one too. Diversified Linked profiles have a series of keywords written into the articles, full links to a URL, or something short such as “click here” in them. You need a variety of different things happening all at once on websites and blog posts.
Each of these link categories has their own reference to what Google associates them with. There are 4 different types of diversity you can use in your posts but you have to know when and how to use them. A lot of what is going on now are mathematical algorithms the search engines will use to gauge good or spammy content.
Types Of Diversified Linking:
Junk links will usually have a highlighted word or two such as “click here,” “read more” “visit this website” You can still use these types of links but make sure you sprinkle them around on your page so they are not all clumped together.
Inserted Keywords still work in blog posts as long as you are not filling up your first and last sentence with stuffed words. This is annoying to readers and why Google no longer wants to see this type of keyword stuffing going on.
Hybrid Anchors for business can look something like this: Green Thumb Gardening, Gardening with a Green Thumb, Is your thumb green from gardening? The owner may actually have Green Thumb Gardening as the name of the business but is able to switch around the anchors to look more natural through questions or suggestions in a post.
URL Links can still be used and recommended into blog posts that are directly copied and pasted from the URL bar at the top of the search engine. http://bdhire.com is still OK to use in posts but again don’t overstuff URL’s into your posts.
What To Do If Your Link Profile Looks Unnatural
Google Webmaster tools can quickly help you sort out what links will work on your site and what will be penalized. They will hand out tips and suggestions to people who are new to starting websites and keep you on the straight and narrow when it comes to pleasing the search engines: https://www.google.com/webmasters/
As we have already previously mentioned, If you know for a fact there may be some old content on your website that is currently being penalized you may need to contact other webmasters to remove some of their links. Old SEO tactics allowed people to make comments on blog posts which had links to all kinds of spam.
You may find yourself going through some of these posts and having to remove any comments which can be redirected to old websites and spam content. If you cannot remove it yourself then you will need to send an E-mail to the host of the site and ask them to get rid of it.
It’s great to have comments underneath your posts but before you approve anything in the future, do not allow others to leave links in their comments which can penalize your site. You can edit some posts which will allow you to keep the comment but remove the link.
The Disavow Tool
The Disavow tool allows Google to remove bad links if you cannot get rid of them yourself. You should be aware there can be some problems with this as the limit for removal is a total of two megabytes.
- Some people are still having problems removing all the links even after they had previously cleaned them out. You will need to keep an eye on this as some forums refuse to remove them.
- You do not have to include “No Follow” links into the disavow tool. This will save you some space and time.
- There’s no real training that goes along with this tool so that people using it need to have a really good idea of what they are doing. So if you don’t know a lot about it, then I would suggest not using it.
- My advice is to use the disavow tool carefully. It may work in some areas and then in others it can cause you to lose your own links.
- Remember that the tool disavows ALL links form a domain.
Syndication Of Content For Natural Links
One of the best ways to build backlinks is to syndicate your content. Since other webmasters are constantly looking for related content to post on their blogs and websites, making your content available to them in order to share and exchange for a backlink is always a good idea.
You can also get opportunities to write content as a guest blogger.
The advantages of this are that you can deliver content to people in similar niches that will draw traffic to their site when they go to visit yours.
Guest blogging opportunities are not only a great way to build high quality and natural looking backlinks, but you will find that it is easier to convert related inbound traffic into sales. The location below lists 500 places that you can syndicate your content to which are some of the most popular blogs and websites on the Internet:
Let Us Help You Add Natural Links
Obviously one of the best ways to build high-quality backlinks is to hire professionals that do this for a living.
It can be very difficult to try and find people who thoroughly understand everything there is to know about building backlinks and who also keep up constantly with the search engines and all of the ongoing algorithmic changes.
Check our SEO Shop.